Active Rival
Active Rival Proudly presented; ICIW
ICANIWILL-also known as ICIW – was founded in Sweden in 2012 by Gustarf Ollas
We started selling our first clothes in 2014. We have grown ever since, and today produce fitness/training clothes and accessories for both men and women that we distribute on a globe scale very strong foothold in primarily the Nordics with high Brand awareness and a reputable legacy
During 2019, we have successfully expanded internationally through both additional online webshops and new retail partners and gym chains in new markets
In 2020, we expect to open up in new markets and initiate additional successful partnerships with retailers. That's Asia Market.....
Welcome ICIW to Active Rival house